Phoenix Adds Former Cree Lighting Products to Expand Market Reach

Deal follows recent Rig-A-Lite acquisition, giving Phoenix unmatched industrial lighting portfolio

MILWAUKEE – September 17, 2026 – Phoenix Lighting (“Phoenix”), a leading manufacturer of 
rugged industrial lighting solutions, today announced an agreement securing exclusive rights to 
the intellectual property, manufacturing assets and technology associated with select product 
lines of the former Cree Lighting business, assuming exclusive rights to manufacture and sell 
these products. 
The agreement expands Phoenix’s catalog through specific historically high-performing product 
lines that complement the company’s established core strengths. The result is a complete 
solution set for customers seeking uncompromised performance, efficiency, and durability in 
harsh conditions. The collection will incorporate outdoor and select indoor products, including 
the RUL, OSQ Series, Guideway, OL Series, CPY250, CPY400, IG, KBL, CR and KR. Products will 
be marketed under the Phoenix Lighting brand while retaining their established product name 
and nomenclature. 
By securing the manufacturing equipment, inventory, intellectual property, and certifications 
associated with these select product lines, Phoenix is establishing a new standard for these 
solutions. The company is taking full control of manufacturing, distribution, and dedicated 
customer care, ensuring these products are now integrated into the Phoenix ecosystem. 
Distributors and agency partners can look forward to a refined experience, featuring 
streamlined channel support and immediate access to this expanded array of industrial and 
commercial solutions.
Shipments are scheduled to commence in Q1 2027, with production ramping up throughout the 
first half of the year. Phoenix expects to be prepared for commercial discussions beginning midOctober.
Phoenix notes that this transaction does not include legacy operations, liabilities, or ownership.
This agreement marks another key milestone in Phoenix’s growth strategy, following the recent 
acquisition of Houston-based Rig-A-Lite. Phoenix brings together its signature Durability by 
Design approach and reliable engineering with Rig-A-Lite’s hazardous-location expertise and the 
proven product lines of the former Cree Lighting portfolio to deliver an unmatched lighting 
solution for sales agents, distributors, specifiers, and end-users across North America and global 
markets.
“This addition is a powerful step forward for our customers and commercial partners,” said Rick 
Rosser, CEO of Phoenix Lighting. “This is a defining moment for Phoenix. We’ve brought 
together three highly respected lighting portfolios, decades of engineering expertise, and a 
reputation for solving the toughest lighting challenges in the world. We’re not doing this simply 
to get bigger—we’re building a company that intends to lead. Our customers and partners 
should expect to see Phoenix competing harder, moving faster, and pushing to the front of the 
industrial lighting market.”
With this broadened product portfolio, Phoenix solidifies its position as a single-source 
manufacturer capable of outfitting complete industrial and infrastructure projects, from 
extreme marine, port, and aviation sites to high-bay industrial plants and hazardous-location 
operations. To learn more about Phoenix and their expansive portfolio of offerings, visit 
www.phoenixlighting.com